8 Winning Ways to Promote Your Team’s Merch Store

How to promote your merchandise and raise funds effortlessly with Personalised Sports Products

1. Your Goal

Every time a member, parent, or supporter buys merchandise, your club raises funds — without costing the club anything.

Your role is simple: spread the word and remind your community that they can show their pride while supporting the club.

2. Social Media Marketing

Platforms to Use:

• Facebook – Great for parents, families, and local supporters.
• Instagram – Perfect for younger members; show off merch with photos.
• Twitter/X – Quick updates, reminders, and news.
• TikTok – Fun, short videos of players/supporters in the gear.

Content Ideas:

• Product Photos & Videos: Share players wearing the kit, kids showing off hoodies, parents with mugs.
• Behind the Scenes: Players unboxing merchandise or coaches wearing branded items.
• Match Day Posts: “Heading to today’s match? Don’t forget to wear your club gear! Shop here: [link].”
• Fundraising Reminder: “Every purchase helps raise funds for our club. Support us here: [link].”

Posting Tactics:

• Post 2–3 times per week.
• Use club colours, emojis, and hashtags (e.g., #YourClubName #ClubPride).
• Encourage members to tag themselves wearing merch.

Example Post:

“Show your pride on and off the pitch! Every hoodie, mug, and water bottle sold helps raise vital funds for our club. Shop now [link] #YourClubName #SupportLocalSport”

3. Email Marketing

Email is one of the best ways to reach members and parents.

What to Send:

• Launch Email – “We’re excited to announce our NEW merchandise store! Support the club and order here: [link].”
• Season Reminders – “Get ready for the season with our club gear!”
• Holiday Specials – “Looking for the perfect Christmas gift? Shop club merchandise today.”
• Fundraising Progress Updates – “Thanks to your support, we’ve raised £XXX so far!”

Tips:

• Keep it short and clear.
• Include photos of the products.
• Always link directly to your club’s shop page.

4. WhatsApp & Messenger Groups

Most clubs already have parent/player WhatsApp or Messenger groups — these are gold for spreading the word.

How to Share:

• Share shop link when first launching:
• “Hi everyone, our club now has its own merchandise store! Every purchase helps raise funds. Check it out here: [link].”
• Send reminders before events/matches:
• “Heading to the match this weekend? Don’t forget your club hoodie! Order here: [link].”
• Use holidays as prompts:
• “Great gift idea for Christmas – shop our club merchandise: [link].”

Tip: Don’t spam — 1–2 reminders per month is enough.

5. On-Site / In-Person Promotion

• Posters/Flyers: Display at clubhouses, gyms, or pitches with QR codes linking to the shop.
• Announcements at Matches/Events: Coaches or captains can remind people: “Don’t forget, our club gear is available online — every purchase supports us.”
• Merchandise Show & Tell: Have a couple of items (hoodie, bottle, mug) at games to show off.

6. Messaging That Works

• Pride + Support: “Show your pride, support your club.”
• Fundraising Angle: “Every purchase raises funds for our club.”
• Exclusivity: “Official club merchandise you won’t find anywhere else.”
• Gift Idea: “Perfect gifts for fans, family, and players.”
• Community: “Wear it together, play together, win together.”

7. Simple Marketing Calendar

Month 1 (Launch):

• Email launch to all members.
• 3x social posts (FB, IG).
• WhatsApp message in team/parent groups.
• Poster at the clubhouse.

Month 2–3 (Reminders):

• 2x social posts per month (highlight product, fundraising reminder).
• WhatsApp reminder before big match.
• Email: “Get ready for match season / order your kit.”

Month 4+:

• Holiday push (Christmas, Easter, Summer tournaments).
• Fundraising progress update.
• Highlight new or popular items.

8. Final Tips

• Use real people from your club in photos — parents and players love seeing familiar faces.
• Keep messages short, simple, and repetitive — consistency builds awareness.
• Always include a direct shop link (make it easy to click & buy).
• Remember: the more you promote, the more funds you raise.
• Canva.com makes it easy to keep your branding consistent across Facebook, Instagram, emails, posters, and WhatsApp graphics — all from one free tool. Combine this with the templates below, and your club will be promoting like professionals.

Marketing Templates for Clubs & Organisations

1. Social Media Posts

Launch Post:

“Big news! Our club now has its own merchandise store! From hoodies to mugs, every purchase helps support [Club Name].

Shop here: [insert link]

#ClubName #SupportLocalSport #ShowYourPride”

Match Day Reminder:

“Heading to the game this weekend? Don’t forget your [Club Name] hoodie or t-shirt! Show your pride on and off the pitch.

Order now: [insert link]”

Fundraising Reminder:

“Every hoodie, bottle, and mug sold helps raise funds for [Club Name]! Support your team and shop official gear today: [insert link]

#ClubPride #Fundraising #YourClubName”

Holiday Post (e.g., Christmas):

“Looking for the perfect gift this Christmas? Check out our official [Club Name] merchandise — the gift that supports your club too!

Shop here: [insert link]”

2. Email Templates

Launch Email (Subject: “Our NEW Club Merchandise Store is Live!”)

Hi [First Name],

We’re excited to announce that [Club Name] now has its very own merchandise store!

From hoodies and t-shirts to mugs and bottles, you can show your pride and support our club at the same time. Every purchase helps raise valuable funds for [Club Name].

Browse and shop here: [insert link]

Thank you for supporting [Club Name] — together we’re stronger!

[Club Name] Committee

Reminder Email (Subject: “Support [Club Name] with Official Club Gear”)

Hi [First Name],

Have you seen our official [Club Name] merchandise yet?

• Perfect for match days
• Great gift ideas
• Every purchase supports [Club Name]

Order yours today: [insert link]

Thank you for helping us grow our club!

[Club Name]

Holiday Email (Subject: “Christmas Gifts That Support [Club Name] ”)

Hi [First Name],

This Christmas, give the gift of club pride!

Our official [Club Name] merchandise store has hoodies, t-shirts, mugs, and more.

Every purchase helps raise funds for the club — it’s the perfect present with a purpose.

Shop here: [insert link]

Merry Christmas from all of us at [Club Name]!

3. WhatsApp / Messenger Messages

Launch Message:

Hi everyone  Great news — [Club Name] now has its own merchandise store! Every purchase raises money for the club. Check it out here: [insert link]

Match Day Reminder:

Don’t forget your [Club Name] hoodie or t-shirt for the game this weekend! Order yours here: [insert link]

Holiday Reminder:

Looking for a Christmas gift? Shop [Club Name] merchandise and support the club too! [insert link]

4. Poster / Flyer Text

Support [Club Name]!

Our official merchandise store is now LIVE!

• Hoodies, t-shirts, mugs & more
• Every purchase raises funds for the club
• Easy online ordering

Shop today: [insert link]

Show your pride. Support your club.